Your business’s signs work hard, all day and 365 days a year to get you noticed. They’re your first impression to new customers, and they can either make or break your reputation, whether people think of you as an innovative and forward-thinking company that can meet their needs, or a run-down business with out-of-date services and products.
Your trusty workhorse business sign might have been there for years, standing outside in sun and sleet to tell the world about your company and its great products and services. However, things change, and your business signs need to reflect those changes to continue working for you. If your business signage looks worn, weatherbeaten, or not on brand, it works against you – turning away potential clients, even if your products and services are excellent.
According to Philadelphia Business Signs Investing in business signage updates can have a huge impact on your bottom line, increasing visibility and allowing you to stand out from the competition. However, deciding when it’s time to upgrade your current signage can be difficult. Here are a few indicators that your business signage is ready for an update.
1. Your customers are telling you it’s time for a change.
If you’re hearing from your customers that they’re having trouble finding your business, that they’re confused by what your business does, or that your sign isn’t grabbing their attention, this is a clear indication it’s time to consider investing in an update.
2. Your sign has become illegible.
It’s common for your signage to suffer damage over the course of its life, with colors fading and metals rusting. Sometimes the damage isn’t so severe that you have to replace your entire sign, but the point is that if your customers can’t read your signs clearly, it’s time to update.
3. Your competitors have upgraded their signage.
If your competition has invested in shiny, digital signage, you can be sure that customers are taking note. An outdated and run-down sign sends the message that your business isn’t open for business, or that it’s struggling to make ends meet. Investing in business signs updates ensures your customers can see that you’re still operating, and that they’re welcome to come in.
4. Your business has grown and changed since you last updated your signage.
In a fast-paced industry, it’s easy for your sign to look out of date and outdated. Especially if your signage isn’t reflecting the growth and change in your business, or if your old signage doesn’t have room for your current logo or tagline, it’s time to consider upgrading.
5. Your ADA signs are no longer up to code.
If your ADA (Americans with Disabilities Act) signage has become out of date, it’s time to invest in an upgrade. Outdated ADA signs can lead to legal trouble for your business, so be sure you’re following all the guidelines by getting your ADA signs up to date. If you’re not sure, consult a qualified professional to assess your needs and recommend the best solutions for you.